About Unlocked App

Unlocked - The key to Pop Culture! Exclusive shows and Live Video Chat with the largest Actors & Players in Anime, Gaming, Cosplay and Comic Con culture.

Project

Find solutions that will:

• Help creators increase their visibility to the anime community.

• Drive growth in viewership and engagement.

• Increase subscriptions to access archived content.

Role

UX/UI Designer

Discovery

Competitive Analysis

There is no direct competition, however there is in-direct competition from Youtube, Instagram, and Twitch.

Interviews

I reached out to 5 individuals to try out Unlocked and share their thoughts. I wanted to understand how they perceived the interface, content, and environment.

Painpoints

Viewers are unaware of subscription based content until they're trying to access it.

Viewers are not familiar with what or who they are viewing.

Why does this matter?

Voice actors are not recognizable outside of their core fans and conventions. If viewers don't know who or what the creators are associated with, then they likely won't engage or subscribe for content.

PERSONA

Tracy is a proto-persona used to identify key tasks as well as the desired emotional state for this journey.

Ideation

I sketched several potential solutions, and looked at similar apps like Youtube and Instagram for ideas. As the ideation progressed, I saw the potential to add features that will would require new or updated screens.

Wireframes

Moving from sketches to mid-fidelity wireframes, I wanted to explore solutions for the layout of thumbnail content, and the Home Screen with different navigation bar styles and use of a tab bar. 

UI Changes

-Add search feature to browse content

-Add creator details to thumbnails

-Revise profile screen to include additional fields for searchable content

UI Screen Flow

UI & Visual Design

Conclusion

Through my research, I discovered that users can be put off by the limited information and access they are presented with. My suggested design solutions aim to give users more information about who they are viewing, and to open the door to find creators that match their interests. This can add value to the platform and give users a reason to become a subscriber.